Has been building data-driven omnichannel marketing stacks for over 15 years, at the frontier of media, technology and commerce. At Claro, he leads Data Insights, Ads and Martech — creating new business from advanced analytics and serving as product owner of Data Rewards, Wifi Rewards, Claro Vantagens and Claro Promo. As e-commerce head, he grew ShopFácil.com's GMV 41x and delivered Brazil's first transactional chatbot (2016), with end-to-end search, checkout and payment inside Messenger. A reference voice in the marketplace ecosystem across a three-year tenure on VTEX, he is an expert in the payments and loyalty industries. Driven by business transformation and Business Design, he sees opportunity where traditional operations see only routine.
