Researching, creating and planning in digital media since 1999. Founder of Alright, he conceived NexOS as a territorial intelligence platform for media. Worked at agencies AG2, Cubocc, LiveAd and Escala in account management, media and business intelligence, serving Unilever, Diageo, Pepsico, Lojas Renner and Vivo. Co-creator of the social empowerment projects PortoAlegre.cc and Redenção.cc. Through the concept of Tramas do Invisível — integrating People, Markets, Moments and Inventories — he demonstrates how Artificial Intelligence can reveal contexts, map opportunities and restore value to local media outlets.
Published in Tramas
Google Ads "erases" 80% of Brazilian cities. Did you know?
The biggest blackout in Brazilian media isn't technological. It's territorial. And nobody is questioning it.
Census reveals 13 ways of living in Brazil
Ponta Verde has 20.3% senior couples. Benedito Bentes has 9.8% families with toddlers. Treating both as 'adults 25-54' is burning money.
Forró, sound cars and weekend Pix: how AI reads what moves a territory
Data tells what. Tramas tell why and how. A new way to read Brazil — municipality by municipality.
1,974 Brazilian cities have zero newspapers, radio stations, or news websites
1,974 Brazilian municipalities have zero local media outlets. Nearly 12 million adults invisible to brands, governments, and algorithms.
Invisible Networks — by Domingos Secco Junior
Brazil demands a new way to read media, territory, and society
Manifesto — Invisible Networks
A living map of Brazil that pulses through its territories
Territorial Intelligence
How Invisible Networks transform territory into intelligence, and intelligence into legitimate presence.